News South Korea » Gangwon » Commerce: Rice cake pilgrimage trend sweeps South Korea's MZ generation
News channel or source: https://www.msn.com/en-xl/news/other/rice-cake-pilgrimage-trend-sweeps-south-koreas-mz-generation/ar-AA2eowSY
Published on: Friday 16 October 2026
At 9:30 a.m. on the 13th, the entrance to the food hall in the basement of Lotte Department Store’s Jamsil branch. Though the doors would not open for another hour, 72 people were already waiting.
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